Professional Bull Riders and Monster Energy hitched a partnership expansion last week just ahead of PBR’s 25th anniversary season, which kicked off on Friday night at Madison Square. The deal sees Monster, which has sponsored PBR riders and events since 2011, land primary marketing rights to PBR’s 25th anniversary tour, now called PBR 25th “Unleash the Beast Tour.” The multi-year agreement makes Monster PBR’s largest global partner and will see Monster become the primary partner for the major PBR tours in Australia, Brazil, Canada, and the U.S. Globally, PBR annual attendance is 3 million fans, and the sport is available in more than 400 million homes on television.
Marvel martial arts series Iron Fist will not make it season three – at least not on Netflix. “Everyone at Marvel Television and Netflix is proud of the series and grateful for all of the hard work from our incredible cast, crew and showrunners,” said the companies. “While the series on Netflix has ended, the […]
Sienna Miller (Layer Cake), Seth MacFarLane (Family Guy), Simon McBurney (The Theory of Everything) and Annabelle Wallis (Peaky Blinders) have joined the cast of Showtime’s upcoming limited series about Fox News founder Roger Ailes. Miller will play Ailes’ ex-wife, Beth; MacFarlane takes on the role of Ailes confidante and Fox News PR head, Brian Lewis; […]
With International Speedway Corporation in the midst of a multi-year $500 million capital reinvestment plan across its venues, the company is looking to redefine the audience experience at its facilities. The company recently completed a $7 million renovation at the historic Darlington Raceway, along with a $30 million infield redevelopment project at Richmond Raceway, is […]
Amid a busy Saturday for sports, TBS saw ALCS Game 1 take the day across all of TV, according to Nielsen metered market numbers. The Astros/Red Sox telecast on the channel averaged 5,821,000 viewers for the game, up 42% over the last time it carries the ALCS Game in 2016. TBS’s 2018 MLB Postseason viewership […]
Curtis “50 Cent” Jackson, who stars in and executive produces Power on Starz, has inked a four-year overall deal estimated at $150 million with the cabler. Starz CEO Chris Albrecht said the pact is “among the most significant deals to date for an executive producer in premium television.” Jackson will continue to develop new scripted […]