Professional Bull Riders and Monster Energy hitched a partnership expansion last week just ahead of PBR’s 25th anniversary season, which kicked off on Friday night at Madison Square. The deal sees Monster, which has sponsored PBR riders and events since 2011, land primary marketing rights to PBR’s 25th anniversary tour, now called PBR 25th “Unleash the Beast Tour.” The multi-year agreement makes Monster PBR’s largest global partner and will see Monster become the primary partner for the major PBR tours in Australia, Brazil, Canada, and the U.S. Globally, PBR annual attendance is 3 million fans, and the sport is available in more than 400 million homes on television.
After Deadline reported that Fox’s Lethal Weapon was in danger of cancellation due to outbursts by one of the series’ stars, Clayne Crawford, the actor admitted to being reprimanded for two incidents, once for reacting in anger amid “working conditions that did not feel safe,” and once for “an unfortunate event” involving a piece of […]
Monster Week returns to Animal Planet starting Sunday, May 27 at 8p with the 100th episode of Finding Bigfoot. The week will also bring new episodes of World’s Scariest Animal Attacks, Deadliest Places on Earth, River Monsters and Expedition Unknown.
FOX Sports marks the 50-day countdown to the 2018 FIFA World Cup Russia with the unveiling of its lineup of international broadcasters for this summer’s global event, which runs on FOX and FS1 from June 14 to July 15. The roster is comprised of six broadcast teams overall led by play-by-play announcer John Strong and […]
Meanwhile, the Commission on College Basketball recommended overt changes in a move to clean up the sport, including an end to the one-and-done rule, potential lifetime bans for rule-breakers as well as changes to the relationship between the NCAA and apparel companies. NCAA president Mark Emmert has said he wants reforms in place by August, […]
ESP Gaming continues to shore up its lineup, announcing at the Esports Upfront that it had acquired online esports tournament provider Auzom, best known for its competitive PUBG leagues and broadcasts across North America and Europe. As part of the deal, Auzom will become the online tournament platform for ESP Gaming’s competitive gaming events and […]