Professional Bull Riders and Monster Energy hitched a partnership expansion last week just ahead of PBR’s 25th anniversary season, which kicked off on Friday night at Madison Square. The deal sees Monster, which has sponsored PBR riders and events since 2011, land primary marketing rights to PBR’s 25th anniversary tour, now called PBR 25th “Unleash the Beast Tour.” The multi-year agreement makes Monster PBR’s largest global partner and will see Monster become the primary partner for the major PBR tours in Australia, Brazil, Canada, and the U.S. Globally, PBR annual attendance is 3 million fans, and the sport is available in more than 400 million homes on television.
Showtime issued a statement responding to complaints that Sacha Baron Cohen posed as a disabled veteran to dupe interviewees on new comedy Who Is America?. “Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that,” said Showtime. “In Sunday’s episode, during […]
Vince Gilligan (Breaking Bad) inked a new three-year deal with Sony Pictures Television, his home for eleven years, that calls for him to continue as EP/showrunner on Better Call Saul with Peter Gould, as well as develop new projects via his High Bridge Productions. “Vince is a cornerstone of the success of Sony Pictures Television […]
With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics) & Canvs (emotion measurement). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by […]
The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.
President Trump has granted a follow-up White House interview to CBS Evening News anchor Jeff Glor, slated for Wednesday, July 18. Glor talked to POTUS in Scotland, ahead of Trump’s summit with Russian President Vladmir Putin.