Asian MMA powerhouse ONE Championship is bringing esports into the ring, announcing the launch of ONE eSports, designed to serve as Asia’s largest global eSports Championship Series. ONE Championship and Dentsu Inc., Japan’s largest global advertising agency, will partner for the launch as a joint venture in 2019 with Razer, Singtel, and other top industry players also taking part in the partnership. ONE Championship intends to lead a plan to invest up to $50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series, offering competitive play in multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019.
In addition, ONE eSports will also produce and broadcast dedicated eSports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs, and other unique content across its global media broadcast platform in 138 countries. Recently-signed ONE Championship athlete Demetrious “Mighty Mouse” Johnson will help to lead the ONE eSports efforts as its Chief Brand Ambassador.