Nielsen will begin measuring viewership on web streaming services

Mystery no more: Nielsen will begin measuring subscription web streaming services like Netflix and Amazon Price, according to the Wall Street Journal. Both platforms have kept ratings under wraps, but Nielsen plans to identify viewership, but will not include streaming on mobile devices at first. The data will be provided to clients, media companies like TV networks and studios, to see how their acquired content is performing on the services. “Our clients will be able to look at their programs and understand: Is putting content on Netflix impacting the viewership on linear and traditional VOD?” Nielsen Senior Vice President Brian Fuhrer told WSJ.

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