Nielsen’s much-anticipated Total Audience Measurement product won’t be available for another few months, but in the meantime, this is still a pretty big deal: Starting April 25, the company will make brand-level data available from connected smart TVs and, more importantly, connected TV devices, including Apple TV, Amazon Fire TV, Xbox, and other streamers and game consoles. The data will enable Nielsen clients to track the number of U.S. homes that own connected devices, the most commonly owned device brands, and how much time people spend using which devices. Clients will also be able to link program viewing to specific devices. In addition, Nielsen says that it is creating a new metric, Total Use of television (TUT), which will combine linear usage with connected TV usage, offering a “complete view” of TV usage.
Showtime issued a statement responding to complaints that Sacha Baron Cohen posed as a disabled veteran to dupe interviewees on new comedy Who Is America?. “Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that,” said Showtime. “In Sunday’s episode, during […]
Vince Gilligan (Breaking Bad) inked a new three-year deal with Sony Pictures Television, his home for eleven years, that calls for him to continue as EP/showrunner on Better Call Saul with Peter Gould, as well as develop new projects via his High Bridge Productions. “Vince is a cornerstone of the success of Sony Pictures Television […]
With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics) & Canvs (emotion measurement). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by […]
The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.
President Trump has granted a follow-up White House interview to CBS Evening News anchor Jeff Glor, slated for Wednesday, July 18. Glor talked to POTUS in Scotland, ahead of Trump’s summit with Russian President Vladmir Putin.