Nickelodeon partners with the NFL, MLS and NASCAR

After tasting success with its Awards show, Nickelodeon is now diving deep into sports programming, locking in partnerships with the NFL, MLS and NASCAR for a prime-time, sports-themed block of programming to run on its Nicktoons channel. The two-hour NickSports block starts this week, running from 9-11p on Wednesdays. Programming will feature a blend of original and acquired long and short-form content from the leagues, such as the half-hour magazine-format show NFL Rush and the short-form MLS segment Mike Magee’s Day Off; new episodes of the animated series Wild Grinders, documentary programming including the TV premiere of Little Ballers, about the Amateur Athletic Union; as well as movies such as Bend it Like Beckham, Space Jam, Cool Runnings and Speed Racer.

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