Nick builds on Kids’ Choice Sports win new NickSports franchise

Nickelodeon is ratcheting up its sports commitment when NickSports, a two-hour weekly primetime programming block on Nicktoons, debuts today. The block will highlight the network’s expanded programming relationships with the NFL, MLS and NASCAR, and include a mix of original and acquired, long- and short-form content in a rotating lineup of sports-themed content including series, specials and documentaries from leagues and key athletes, as well as acquired theatrical movies.

On the content team will be new episodes of Nicktoons’ animated series Wild Grinders from Rob Dyrdek, NFL Rush Zone, documentary programming including the world TV premiere of two-hour documentary Little Ballers, plus movies including Bend it Like Beckham, Space Jam, Cool Runnings and Speed Racer. NickSports will air on Nicktoons Wednesdays from 9–11p.

“More than 70 percent of kids ages 7-14 in the U.S. play two-to-three organized sports a year, so the interest and enthusiasm is already there,” said Keith Dawkins, SVP/General Manager, Nicktoons, TeenNick and Nick Jr. The block will launch with original short-form content ranging from humorous man-on-the-street style interview to parodies and sketches featuring the likes of NBA player Charlie Villanueva, NFL players Jason and Devin McCourty, and Olympic figure skater Sasha Cohen. Kids’ Choice Sports, hosted by Michael Strahan, garnered 2.7 million total viewers (L+7) when it aired in July.

Related Stories

DOJ sues to block AT&T/Time Warner merger

DOJ sues to block AT&T/Time Warner merger

The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]

Charlie Rose accused of sexual harassment

Charlie Rose accused of harassment

Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]

Study finds single “like” dramatically improves Facebook ad targeting

Study finds single "like" dramatically improves Facebook ad targeting

Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]

Mozilla forms new division focused on “social mixed reality”

Mozilla forms new division focused on "social mixed reality"

Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]

FOX upgrades BIG3 ball

FOX upgrades BIG3 ball (Facebook)

The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]

CynCity

Cynsiders

Instagram