The NHL is reupping with Discover, announcing a multiyear sponsorship renewal with Discover Financial Services in the U.S. The deal will see Discover remain the Official Credit Card and Official Payment Service Partner of the NHL and for all U.S.-based League events through 2019. The Brand will also “deepen its engagement with hockey fans of all 30 NHL teams” with the launch of its NHL Discover it card, which allows consumers to add the NHL Shield or a team’s logo from among all league teams. Discover will also continue to be the title sponsor of the annual NHL on NBC broadcast of the Discover NHL Thanksgiving Showdown on the Friday following Thanksgiving.
“The NHL is a great partner that allows us to reach our customers,” said Jennifer Murillo, VP of Brand Communications for Discover. “With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team’s logo as part of their card design.”