NHL bets on DraftKings

The NHL locked in a multi-year North American partnership with DraftKings, one of the largest U.S.-based destinations for daily fantasy sports. Fans will be able to take part in free to enter daily sports fantasy games on DraftKings.com for a shot at various prizes, including trips to premier NHL events – 2015 Bridgestone NHL Winter Classic, 2015 NHL All-Star Game, 2015 Coors Light NHL Stadium Series and 2015 NHL Awards. The deal will see DraftKings serve as the Official Daily Fantasy Game of the NHL and the brand will receive prominent brand placement across the NHL’s digital platforms. DraftKings will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app and “Fantasy Players to watch” segments on NHL Live.

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