The NHL adds MLBAM to its top-line

The National Hockey League and Major League Baseball Advanced Media are now teammates, announcing a “groundbreaking” digital media rights partnership between the two organizations. The six-year deal will look to launch a fully integrated global hub of digital content that includes video, live game streaming, social media, fantasy, apps, along with statistical and analytical content. In addition it hands MLBAM the rights to distribute live out-of-market games, including through the NHL GameCenter LIVE and NHL Center Ice subscription services. Through the agreement, MLBAM will now take over NHL.com, including the League’s seven native language sites, Club websites and operate NHL apps. On the TV front, MLB Network will now offer studio space and production resources for the NHL Network for distribution in the United States and certain international markets. MLBAM expects to fully launch its NHL presence in January 2016.

“As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game,” said NHL Commissioner Gary Bettman. “MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content. We couldn’t have North America better covered than with the power of NBC, Rogers, TVA and MLBAM – an incredible convergence of technical, creative and production talent that is great news for our fans.”

“It is an honor for Major League Baseball to stand alongside the National Hockey League on this joint initiative,” said MLB Commissioner Rob Manfred. “All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible. Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude.”

Related Stories

Conan O’Brien hustles to get his Haiti story

Conan O'Brien hustles to get the Haiti story

Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]

Freeform prepping to serve Party of Five

Freeform prepping to serve Party of Five

An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

Facebook sets sights on new arena

Facebook's sets sights on new arena (Facebook)

ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]

Ellen Pompeo strikes a rich new deal with ABC Studios

A big deal for Ellen Pompeo

Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.

CynCity

Cynsiders

Instagram