The NFL’s Snapchat play

The NFL is reeling in Snapchat as its newest partner, aligning with the social platform to deliver “uniquely packaged NFL-centric video and photo content” using the company’s Live Story product for the app. The two entities created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all Snapchat users each week of the NFL’s regular and postseason. The most recent NFL Live Story went live last night for TNF and will be available on Snapchat for 24 hours. Content will see every NFL Live Story, curated by Snapchat, produce a blend of fan-submitted Snaps and official inside access content will be featured in each Live Story so that “each is told from both a fan and League perspective with many different points of view.” NFL and Snapchat will offer brands the opportunity to advertise within the Live Story.

“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, Director, Digital Media Business Development for the NFL. “The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors.”

Related Stories

Jane Latman takes helm at Travel Channel

Jane Latman takes helm at Travel Channel

In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.

Galecki’s SciJinks to debut in May

Galecki's SciJinks to debut in May

Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.

Amazon Prime serves up US Open deal

Amazon Prime serves up US Open  deal (Facebook)

Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]

Networks get their NFL plays

Networks get their NFL plays (Facebook)

Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]

11 series land renewals on CBS

11 series land another season on CBS

CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.

CynCity

Cynsiders

Instagram