NFL Draft picks up steam

The NFL Draft saw ESPN/ESPN2’s three-day presentation event, which included the first two nights in prime time, generated a 2.0 US household rating, along with 3,020,000 viewers, according to Nielsen fast nationals. That marks an uptick over last year’s 1.9 rating and 2,931,000 viewers. WatchESPN saw more than 3.1 million people tuning in across TV and WatchESPN to rank as the most-viewed NFL Draft ever on the platform. The top metered markets for ESPN were Cleveland (6.3), Columbus (6.2), New Orleans (4.0), Dayton (4.0). Saturday scored a 1.2 US rating and 1,705,000 viewers. Friday drew a 1.5 with 2,260,000 and the opening round on Thursday averaged 6,289,000 viewers and a 3.9 rating.

NFL Network, meanwhile, scored the channel’s second most watched Day 1 for the NFL Draft, averaging a 1.24 HH rating with 2 million viewers on Thursday, up 7% and 12% respectively over 2015. Saturday’s programming grew 16% in rating and 23% among viewers to rank as the highest0rated and most-watched day 2 ever for the channel. Finally, Saturday’s show averaged a 0.68 HH rating across metered markets, up 36%.

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