NextVR is quickly carving out a niche for itself as the go-to partner for live virtual reality content. Coming on the heels of smaller programming deals with the likes of CNN and Fox, as well as tens of millions of fundraising dollars, the company has now inked a five-year pact with Fox Sports. NextVR will be bringing reams of Fox Sports content to Samsung Gear VR users, starting with the Daytona 500 this Sunday, February 21. So what does virtual reality bring to sports viewership that’s new and exciting? “It’s a chance to expand the fan base,” Brad Allen, Executive Chairman of NextVR, told Cynopsis Digital. “For people who aren’t fans of auto racing, and this included me, virtual reality will make you want to attend a race in person.” Added Allen, “Fox Sports, one of the biggest broadcasters in the sports world, will provide a tremendous opportunity to expand the live virtual reality events we can deliver. When you consider the events they have broadcast rights to, it provides the ability to create experiences for fans they never had before.”
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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