NextVR inks five-year sports content deal with Fox Sports

NextVR is quickly carving out a niche for itself as the go-to partner for live virtual reality content. Coming on the heels of smaller programming deals with the likes of CNN and Fox, as well as tens of millions of fundraising dollars, the company has now inked a five-year pact with Fox Sports. NextVR will be bringing reams of Fox Sports content to Samsung Gear VR users, starting with the Daytona 500 this Sunday, February 21. So what does virtual reality bring to sports viewership that’s new and exciting? “It’s a chance to expand the fan base,” Brad Allen, Executive Chairman of NextVR, told Cynopsis Digital. “For people who aren’t fans of auto racing, and this included me, virtual reality will make you want to attend a race in person.” Added Allen, “Fox Sports, one of the biggest broadcasters in the sports world, will provide a tremendous opportunity to expand the live virtual reality events we can deliver. When you consider the events they have broadcast rights to, it provides the ability to create experiences for fans they never had before.”

Related Stories

Della Reese dies at 86

Della Reese dies at 86

Della Reese, the breakout jazz/gospel singer whose TV credits include talk show Della and Touched By an Angel, died last night at age 86. “I know heaven has a brand new angel this day,” said Reese’s Touched By an Angel co-star, Roma Downey.

CMT cancels Nashville

Season 6 will be the last for Nashville

Nashville’s 6th season will be its last. “After more than 120 episodes of unforgettable television, we believe that creatively it is time for the series to come to a triumphant close,” said Kevin Beggs, chairman of producer Lionsgate Television Group. Nashville, which moved from ABC for season 5, ranks as CMT’s highest-rated and most-watched show […]

George Clooney returning to TV

George Clooney returns to TV

George Clooney is headed back the small screen. The ER alum will star in and direct a 6-episode series for Paramount Television and Anonymous Content, based on the Joseph Heller novel Catch-22.

Report: AT&T nears deal to acquire all of Otter Media

Report: AT&T nears deal to acquire all of Otter Media

AT&T is nearing a deal to acquire a full stake Otter Media, its joint digital video venture with the Chernin Group, according to a new report from Digiday. Otter Media – whose properties include Fullscreen, Crunchyroll, Hello Sunshine, and Gunpowder & Sky – was first formed in 2014. Since its inception, it’s been a purely […]

Fox TV CEO Dana Walden joins Hulu’s board

Fox TV CEO Dana Walden joins Hulu's board

Dana Walden, the co-chair and CEO of Fox Television Group, has joined Hulu’s board of directors. Two other Fox execs already were already serving on the board: Peter Rice, the President of 21st Century Fox, and Brian Sullivan, the President and COO of Fox Networks Group’s Digital Consumer Group. 21st Century Fox currently owns a […]