NextVR inks five-year sports content deal with Fox Sports

NextVR is quickly carving out a niche for itself as the go-to partner for live virtual reality content. Coming on the heels of smaller programming deals with the likes of CNN and Fox, as well as tens of millions of fundraising dollars, the company has now inked a five-year pact with Fox Sports. NextVR will be bringing reams of Fox Sports content to Samsung Gear VR users, starting with the Daytona 500 this Sunday, February 21. So what does virtual reality bring to sports viewership that’s new and exciting? “It’s a chance to expand the fan base,” Brad Allen, Executive Chairman of NextVR, told Cynopsis Digital. “For people who aren’t fans of auto racing, and this included me, virtual reality will make you want to attend a race in person.” Added Allen, “Fox Sports, one of the biggest broadcasters in the sports world, will provide a tremendous opportunity to expand the live virtual reality events we can deliver. When you consider the events they have broadcast rights to, it provides the ability to create experiences for fans they never had before.”

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