New study says seven out of ten people are binge viewers

A new study from brand consultants Miner & Co. Studio says seven out of ten U.S. television viewers consider themselves binge viewers; those who describe themselves as frequent bingers skew younger (61 percent are Millennials) and more diverse (34 percent non-white) than infrequent bingers. Among the couch potato consequences: the research found the group was twice as likely to skip showering; three times more likely to order take-out instead of cooking for family, and more than twice as likely to oversleep.

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NASCAR/ISC refill Coke machine

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Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]

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