New Facebook guidelines ban certain types of ad content

Facebook released new advertising guidelines, taking a tough stance toward certain types of content. Namely, ads that focus on violence, sex, or illegal activity will be sidelined, as will ads that are deemed “incendiary, inflammatory, demeaning or disparage[ing]” of people or groups. “Inappropriate language” will also render ads ineligible. And Facebook says that traffickers in false news, clickbait and “sensationalism” will also be barred from its ad programs. The company also announced that it is seeking accreditation from the Media Rating Council (MRC) for audience measurement. The new moves come shortly after Facebook launched its new Watch tab, which aggregates longer-form video content. While a select number of ad partners had already been testing ads on the platform, Facebook is now starting to expand Watch’s ad program.

Related Stories

Fox News’ Shannon Bream lands late night slot

Fox News' Shannon Bream lands late night slot

Fox News is launching an 11p news program, Fox News @ Night, anchored by Shannon Bream. The live hour, focused on “hard news and analysis of the most compelling stories from Washington and across the country,” premieres Monday, October 30. Bream, with FNC since 2007, has served as the net’s Supreme Court correspondent, and co-anchor […]

Matthew Broderick telling A Christmas Story

Matthew Broderick tells A Christmas Story

Matthew Broderick will play adult Ralphie, narrator of Fox live event A Christmas Story. The 3-hour musical, based on the 1983 film you might have caught on TBS a time or twenty, is slated to air Sunday, December 17.

Facebook announces political ad transparency rules

Facebook announces political ad transparency rules

Facebook CEO Mark Zuckerberg announced some changes to the company’s political advertising policies. Most significantly, the social giant is taking steps to provide increased transparency. In the future, Facebook will require all political advertisers to disclose which page paid for an ad. And political ad buyers will also have to make all of their ads […]

Snap reportedly fires a dozen staffers in reshuffle of hardware team

Snap reportedly fires a dozen staffers in reshuffle of hardware team

Snap Inc. has been reshuffling the top executives in its hardware unit. As first reported by Bloomberg, Steve Horowitz, a former Motorola exec who had been overseeing the Snapchat parent’s hardware efforts, has reportedly lost his position. Former Googler Mark Randall is now reportedly running the division instead. Snap’s hardware team is behind Spectacles, the […]

NBCSN gains mileage w/ Indycar run

NBCSN gains mileage w/ Indycar run (Facebook)

NBCSN’s coverage of the 2017 Verizon IndyCar Series this season wrapped up with 3% growth over 2016 to rank as the network’s second most-watched IndyCar season ever. Coverage produced a Total Audience Delivery of 507,000 viewers across 12 races, according to data from Nielsen and Adobe. More than half of this season’s races on NBCSN […]

CynCity

Cynsiders

Instagram