New Facebook guidelines ban certain types of ad content

Facebook released new advertising guidelines, taking a tough stance toward certain types of content. Namely, ads that focus on violence, sex, or illegal activity will be sidelined, as will ads that are deemed “incendiary, inflammatory, demeaning or disparage[ing]” of people or groups. “Inappropriate language” will also render ads ineligible. And Facebook says that traffickers in false news, clickbait and “sensationalism” will also be barred from its ad programs. The company also announced that it is seeking accreditation from the Media Rating Council (MRC) for audience measurement. The new moves come shortly after Facebook launched its new Watch tab, which aggregates longer-form video content. While a select number of ad partners had already been testing ads on the platform, Facebook is now starting to expand Watch’s ad program.

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