Comcast’s NBCU is putting $200 million into BuzzFeed as the pair explore strategic partnerships across both organizations in the coming months. “Buzzfeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways,” said NBCU CEO Steve Burke. NBCU has been spreading its money around lately, having invested $200 million in BuzzFeed competitor Vox Media just last week. Both investments are efforts by NBCU to draw a younger audience. “More than half of BuzzFeed’s 82.4 million unique visitors in July were between the ages of 18 and 34,” reports the Wall Street Journal. Vox, meanwhile, had a combined 54.4 million unique visitors to its eight web sites in July, with more than 40% between 18 and 34 years of age.
ABC’s Good Morning America is expanding to three hours, with the addition airing at 1p EDT and noon CDT/PDT. “We believe there is great opportunity for viewers and advertisers in expanding to a third hour,” said Ben Sherwood, co-chairman, Disney Media Networks, and president, Disney|ABC Television. But something’s gotta give – while Live With Kelly […]
The spinoff to Freeform’s The Fosters has a name: Good Trouble. Series follows Callie and Mariana as they embark on the next phase of their lives in LA. Also on Freeform: The Bold Type returns for a new season Tuesday, June 12 with a two-hour premiere starting at 8p.
ESPN is officially all-in on UFC, with The Walt Disney Company announcing that it had picked up all US rights to the MMA promotion in a multi-year agreement that makes ESPN-branded media platforms the exclusive digital and television home of the UFC in the United States, further expanding streaming rights to UFC on ESPN+ and […]
The NFL announced that it is enact a national anthem policy for the league this season that requires players and league personnel on the sideline to stand but also gives them the option to remain in the locker room if they choose to not participate. If a player chooses to protest on the sideline, the […]
Epic Games is lining up $100 million for Fortnite competitions during the 2018-19 season, with funding dedicated to esports prize pools. “We’re getting behind competitive play in a big way, but our approach will be different – we plan to be more inclusive, and focused on the joy of playing and watching the game,” the […]