Comcast’s NBCU is putting $200 million into BuzzFeed as the pair explore strategic partnerships across both organizations in the coming months. “Buzzfeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways,” said NBCU CEO Steve Burke. NBCU has been spreading its money around lately, having invested $200 million in BuzzFeed competitor Vox Media just last week. Both investments are efforts by NBCU to draw a younger audience. “More than half of BuzzFeed’s 82.4 million unique visitors in July were between the ages of 18 and 34,” reports the Wall Street Journal. Vox, meanwhile, had a combined 54.4 million unique visitors to its eight web sites in July, with more than 40% between 18 and 34 years of age.
TNT ordered a late night-themed pilot for Naked with Niecy Nash. It’s an expansion of the net’s relationship with Nash, who stars in Claws, renewed for season three, and a co-production between Turner’s Studio T and Telepictures, and Nash’s production company, Chocolate Chick.
The Good Doctor star Freddie Highmore signed an overall production deal with Doctor studio Sony Pictures Television to develop scripted series via his Alfresco Pictures. Claire Londy jumped aboard Alfresco as head of development.
Camila Cabello picked up trophies for Artist of the Year and Video of the Year at MTV’s Video Music Awards, Cardi B was named Best New Artist and Donald Glover’s (Atlanta) music video for “This Is America” won Best Video With a Message, Best Direction and Best Choreography. Also of note at the VMAs: Ariana […]
NBC Sports named Mike Tirico as the new studio host for Football Night in America, where he will work alongside analysts Tony Dungy and Rodney Harrison, and NFL Insider Mike Florio, from Studio 1 at NBC Sports’ International Broadcast Center in Stamford. The role had been held by Dan Patrick from 2008-2017. Tirico previously co-hosted […]
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]