NBCU puts $200 million in BuzzFeed

Comcast’s NBCU is putting $200 million into BuzzFeed as the pair explore strategic partnerships across both organizations in the coming months. “Buzzfeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways,” said NBCU CEO Steve Burke. NBCU has been spreading its money around lately, having invested $200 million in BuzzFeed competitor Vox Media just last week. Both investments are efforts by NBCU to draw a younger audience. “More than half of BuzzFeed’s 82.4 million unique visitors in July were between the ages of 18 and 34,” reports the Wall Street Journal. Vox, meanwhile, had a combined 54.4 million unique visitors to its eight web sites in July, with more than 40% between 18 and 34 years of age.

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