NBC Sports’ social run during Super Bowl week will see the company’s most comprehensive consumer engagement campaign ever to promote the network’s coverage of Super Bowl LII on Sunday. The company is teaming up with digital show Hot Ones, featuring Denver Broncos linebacker Von Miller, a special Super Bowl edition of Buzzfeed’s Worth It and “way-too-early” Super Bowl predictions from athletes including Dale Earnhardt, Jr., and more. In addition, the company is now rolling out exclusive content across @SNFonNBC. During gameday, NBC Sports’ “Social Central” will serve as a communications hub for all things social media. In addition, NBC Sports will cover Super Bowl LII from various Sunday Night Football and NBC Sports social media accounts.
D’oh! FXX and Fox are teaming up to celebrate the 30th anniversary of The Simpsons with two special events this month. On Sunday, December 16, FXX will air a 15-hour marathon featuring episodes curated by exec producer Al Jean. The 30-ep marathon begins at 9a. One week later, Fox will air an encore of the […]
In case anyone was still wondering whether Netflix is serious about kids content, Chris Nee, creator and exec producer of two of Disney Junior’s most successful series, Doc McStuffins and Vampirina, inked a multiyear deal with the streamer. Nee will write and produce new animated and live-action series for preschool and all audiences exclusively for […]
The LPGA cemented plans for the 2019 season, lining up a schedule that will include 33 official events, as well as the biennial Solheim Cup. The Tour will visit 15 states and 12 countries and offer a record $70.55 million in official prize money, up from $65.35 million in 2018, with the season’s largest purses […]
NASCAR, Race Team Alliance and 704Games are combining their superpower to form the first-ever NASCAR esports league on consoles titled, eNASCAR Heat Pro League. The league will feature up to 16 race teams and 32 drivers, with each owned and operated by key NASCAR race teams. Fans can now play NASCAR Heat 3 to qualify […]
They’ll be there for you – for a while, at least. A notice on Netflix’s Friends page saying that the 1994-2004 sitcom would be available “Until 1/1/19” caused alarm in the Twitterverse, but the streamer struck a deal with WarnerMedia for a reported $100 million to keep exclusive streaming rights for another year. That’s up […]