U.S. Figure Skating and NBC Sports Group locked in a media rights agreement that hands the media group exclusive media rights to premier domestic and international figure skating events through 2026. Each season during the partnership, NBC Sports Group will present an unprecedented 80+ hours of coverage, including 30+ hours of figure skating coverage on NBC, with an additional 50+ hours airing on NBCSN. In addition, original programming plus encores of NBC and NBCSN figure skating coverage will be presented on the Olympic Channel: Home of Team USA. Coverage will showcase the U.S. Figure Skating Championships, ISU Grand Prix of Figure Skating Series, including Skate America, ISU World Championships, ISU Four Continents Championships, the European Championships and the World Team Trophy.
“This is an exciting day for U.S. Figure Skating,” Sam Auxier, U.S. Figure Skating President said. “The opportunity for us to not only continue, but to expand upon our strong relationship with NBCUniversal, the U.S. media home of the Olympic Games, is one that makes complete sense for our organization. Ensuring that domestic and international figure skating events have maximum exposure is a priority to us and this new agreement will have a lasting positive impact on our ability to develop figure skating at every level in the United States.”
Meanwhile, Van Wagner Sports & Entertainment announced the extension of its exclusive marketing and media sales representation agreement with longtime client U.S. Figure Skating. The agreement runs through the 2025-26 season, extending the partnership through two Olympic quadrennials. For the first time, VWSE and U.S. Figure Skating will together control all commercial media inventory on NBC Sports and NBC Sports Network and will continue to offer a full suite of multiplatform sponsorship assets including event entitlements, television-visible rinkboard signage, content integration, in-arena fan engagement opportunities, digital and social media extensions, grassroots programming and more.