NBC Sports Digital cleans up

NBC Sports Digital is redesigning NBCSports.com for “a clean, streamlined experience that improves the prominence of live and short-form video as well as player news.” The overhaul will be unveiled on Monday, featuring a live streaming schedule that will be displayed site-wide for easier access by fans while a “Watch Now” feature in the schedule will indicate events that are currently live, and display upcoming events up to 72 hours in advance. The re-designed site will also spotlight short-form, on-demand video content in specially curated categories, including clips from NBC Sports Group’s properties; original programming such as The Men in Blazers Show and Mobsteel; NBC Sports Films content; and NBC Sports and Yahoo Sports’ Mad Dash. On the fantasy side, the site will now make Rotoworld’s up-to-date player news more easily accessible as well.

“NBCSports.com was re-designed with the single purpose of providing sports fans with easier access to the content that distinguishes NBCSports.com from other sports sites – live video and player news,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “From the more intuitive NBC Sports Live Extra elements to player news integration and an adaptable layout for multiple devices, NBCSports.com will be more equipped to serve an increasingly mobile sports fan.”

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