NBC Sports captures the Claret Jug

NBC Sports Group captured the Claret Jug, striking a 12-year deal with The R&A to form a US media partnership beginning with The Open in 2017. The move will shift the tournament’s long-standing run with ABC/ESPN to bring coverage across all media to NBC and Golf Channel for The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.

“The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe,” said Mark Lazarus, Chairman of NBC Sports Group. “This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”

“We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms,” said Peter Dawson, Chief Executive of The R&A. “The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”

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