NBC Olympics unveiled the logo that will be used for its coverage and promotion of the 2020 Tokyo Olympics. The Tokyo 2020 logo will be embedded within thousands of hours of linear and digital coverage as well as a company-wide, hyper-targeted consumer engagement campaign that will begin more than a year before the Opening Ceremony. “This will be our most versatile Olympic logo ever,” said Mark Levy, SVP, Original Content and Creative, NBC Sports Group. “From 60-inch television screens to mobile phones, from billboards to apparel, the logo needs to stimulate an emotional response with consumers no matter where they see it, and they are engaging with brands in more places than ever before.”
Wheel of Fortune is thinking big – for the first time, the CBS game show will make it possible for a viewer to win a home. Wheel is teaming with Mingo Communities and Margaritaville Holdings to give away a new, $350,000 home at active adult community Latitude Margaritaville in the “Home Sweet Home Giveaway,” running […]
Netflix renewed adult animated comedy Disenchantment for seasons three and four. The remaining ten episodes of the show’s initial order will debut in 2019, with batches of ten episodes each airing in 2020 and 2021.
Discovery and the PGA TOUR are launching GOLFTV, powered by the PGA TOUR, a new live and on-demand international video streaming service, which will launch globally outside the United States on Jan. 1, 2019. GOLFTV will present more than 2,000 hours of live action each year as well as premium content on-demand. Live coverage will […]
The Premier Lacrosse League formally debuted to deliver a “true home for the sport with the best players, a strong business model, significant financial support, national media coverage through an exclusive agreement with NBC Sports Group, and a unique touring structure that will better serve players and fans,” according to the release. The league is […]
In yet another change at the top for broadcast networks, Charlie Collier, president of AMC Networks for ten years, is moving to Fox. Collier has been named chief executive of entertainment, replacing co-chief executive of the Fox Television Group, Gary Newman, who had planned to stay in the job only through this television season. The […]