NBCUniversal opens the doors to next year’s Olympic Games this week, and has lined up a 60-second promo that will run on Thanksgiving promoting the spectacle. The spot, according to Variety, will run during its broadcast of the Macy’s Thanksgiving Day Parade and National Dog Show. Actress Eva Longoria narrated the piece, which will showcase athletes from around the world with their families in their home countries. Athletes in the spot (which can be found here) include: David Boudia (USA, diving); Kerry Walsh Jennings (USA, beach volleyball); Dylan van Baarle (Netherlands, cycling); Murilo Endres (Brazil, volleyball) and his wife Jaqueline Carvalho (Brazil, volleyball); Simone Biles, (USA, gymnastics); and Genzebe Dibaba (Ethiopia, track and field).
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]
Check out the coverage from our August 2 conference, Working Together To Improve Measurement: The Cynopsis Conference.
In more Netflix news, the streamer canceled two comedy talk shows, The Break with Michelle Wolf and The Joel McHale Show with Joel McHale. McHale debuted in February; Wolf premiered in May. Netlfix isn’t giving up on launching new efforts – Patriot Act with Hasan Minhaj, Norm Macdonald Has a Show, and panel show The […]
New animated series Star Wars Resistance debuts with a one-hour premiere Sunday, October 7 at 10p on Disney Channel, DisneyNOW and Disney Channel VOD, with subsequent airings on Disney XD. Disney Channel’s new live action family comedy, Coop & Cami Ask the World, arrives five days later, on Friday, October 12 at 8:30p.
As the demand for boxing content continues to rise, this week sees the relaunch of reality series, The Contender. This version, which marks the fifth season, begins Friday night at 9p and run until November, moving to EPIX for the first time and a format that will feature full fights for the first time. In […]