NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its strategy to showcase all five NBCUniversal Olympic networks. Additional elements include a temporary pass, streaming coverage on connected TVs, practice streams, and VOD.
“Our most comprehensive digital offering ever is specifically designed to satisfy modern Olympic viewers, who expect to watch their programming wherever and whenever they want,” said Rick Cordella, EVP and General Manager, Digital Media, NBC Sports Group. “Whether it’s at home or on the go, live or VOD, on desktop or app, our unprecedented digital coverage will raise the bar for super-serving fans.”