NBC Olympics’ opening numbers

NBC’s coverage of the Winter Games saw the Opening Ceremony blaze a Total Audience Delivery average of 28.3 million viewers, down slightly from 2014 but still ranking as the most-watched Friday night program on any network since the 2014 Sochi Olympics, according to live plus same day Nielsen fast national data with a 14.7/27 primetime household rating. That also ranks as the third most-watched Opening Ceremony off all time, behind only Sochi 2014 and Lillehammer 1994. Viewership peaked on NBC at 31.5 million from 9-9:15p as Team USA entered during the Parade of Nations. NBC Sports Digital’s Opening Ceremony streaming on NBCOlympics.com and the NBC Sports app delivered an average minute audience of 449,000 viewers – more than double the audience for the Rio Opening Ceremony.

Meanwhile, NBC Olympics’ primetime coverage of Saturday’s events posted a TAD average of 24.2 million viewers, topping the opening Saturday of the 2016 Rio Olympics, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. NBCSN also scored its best-ever afternoon rating and viewership for Saturday’s 2-5p telecast, averaging 4.5 million viewers and a 2.56 household rating.

Related Stories

Get your new job here!

Get your new job here!

Job of the Week MGR DIGITAL COMMUNICATIONSTelemundoMiami Position/promote all NBCU Telemundo Enterprises social media profiles to boost the corp brand, its human element & its creative content. 3-4 yrs exp Dig Mktg w/a focus on content dvlpmnt. Knwlg of latest in digital &social media tech & channels. Full info/apply HERE CynopsisJOBS […]

New Jobs and more!

New Jobs and more!

Job of the Week MGR DIGITAL COMMUNICATIONSTelemundoMiami Position/promote all NBCU Telemundo Enterprises social media profiles to boost the corp brand, its human element & its creative content. 3-4 yrs exp Dig Mktg w/a focus on content dvlpmnt. Knwlg of latest in digital &social media tech & channels. Full info/apply HERE CynopsisJOBS […]

Leah Remini working on new religious show for A&E

Leah Remini producing new religious special for A&E.

Backed by the success of Leah Remini: Scientology and the Aftermath, Remini is working on a new project for A&E that focuses on Jehovah’s Witnesses, according to the Hollywood Reporter. Remini has a first-look production deal with A&E.

Lifetime’s UnREAL moves to Hulu

Lifetime’s UnReal moving to Hulu.

Lifetime’s UnReal is moving to Hulu. The network sold the already-filmed fourth and likely final season of the dark behind-the-scenes-at-a-dating-show drama to the streamer, which already had streaming rights.

Cavs win drives ESPN gains

Cavs win drives ESPN gains (Facebook)

ESPN drummed up its highest-rated Conference Finals Game 4 in six years for the Cavaliers’ win over the Celtics on Monday night, according to Nielsen. The telecast drew a 6.1 metered market rating, up 45% from ESPN’s coverage of the Western Conference Finals Game 4 in 2017, and up 15% from the 2017 Eastern Conference […]

CynCity

Cynsiders

Instagram