NBC Sports Group is detailing marketing plans for the company’s debut of PBC on NBC on Saturday, deploying its “big event” strategy to promote boxing’s return to the network. NBC Sports Agency created three TV spots featuring current boxers along with “Sugar” Ray Leonard, and on-air talent Al Michaels, Marv Albert and Laila Ali that will run in primetime and late night on NBC, as well as during all sports programming on NBCSN, and select shows on CNBC, USA, SyFy, NBC affiliates and on the NBC Sports Regional Networks. On the social front, the company is showcasing behind-the-scenes photos and videos leading up to the fight as well as open forum Q&A sessions. “With boxing’s return to primetime television, we are deploying our ‘big-event’ strategy to launch PBC on NBC,” said John Miller, Chief Marketing Officer, NBC Sports Group. “With participation across many NBCUniversal platforms, we are looking forward to the opening bell next Saturday night.”
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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