NBC launches big event strategy for PBC

NBC Sports Group is detailing marketing plans for the company’s debut of PBC on NBC on Saturday, deploying its “big event” strategy to promote boxing’s return to the network. NBC Sports Agency created three TV spots featuring current boxers along with “Sugar” Ray Leonard, and on-air talent Al Michaels, Marv Albert and Laila Ali that will run in primetime and late night on NBC, as well as during all sports programming on NBCSN, and select shows on CNBC, USA, SyFy, NBC affiliates and on the NBC Sports Regional Networks. On the social front, the company is showcasing behind-the-scenes photos and videos leading up to the fight as well as open forum Q&A sessions. “With boxing’s return to primetime television, we are deploying our ‘big-event’ strategy to launch PBC on NBC,” said John Miller, Chief Marketing Officer, NBC Sports Group. “With participation across many NBCUniversal platforms, we are looking forward to the opening bell next Saturday night.”

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