NBC launches big event strategy for PBC

NBC Sports Group is detailing marketing plans for the company’s debut of PBC on NBC on Saturday, deploying its “big event” strategy to promote boxing’s return to the network. NBC Sports Agency created three TV spots featuring current boxers along with “Sugar” Ray Leonard, and on-air talent Al Michaels, Marv Albert and Laila Ali that will run in primetime and late night on NBC, as well as during all sports programming on NBCSN, and select shows on CNBC, USA, SyFy, NBC affiliates and on the NBC Sports Regional Networks. On the social front, the company is showcasing behind-the-scenes photos and videos leading up to the fight as well as open forum Q&A sessions. “With boxing’s return to primetime television, we are deploying our ‘big-event’ strategy to launch PBC on NBC,” said John Miller, Chief Marketing Officer, NBC Sports Group. “With participation across many NBCUniversal platforms, we are looking forward to the opening bell next Saturday night.”

Related Stories

TV Land cancels Lopez and Throwing Shade

TV Land cancels Lopez.

TV Land has cut ties with two more original series, canceling Lopez after two seasons and late-night comedy Throwing Shade after one. In addition, the Melissa McCarthy and Ben Falcone-produced comedy, Nobodies, is moving to flagship Viacom scripted brand Paramount Network.

Julianne Hough lands pilot at Fox

Julianne Hough lands pilot at FOX.

FOX issued a put pilot order for comedy One Hit Wendy. Julianne Hough (Dancing With the Stars) stars as a singer who peaked at 18 and is now trying to guide her talented niece through the music biz.

Mashable sells to Ziff Davis for only $50 million

Mashable sells to Ziff Davis for only $50 million

Mashable was just sold – and it didn’t exactly fetch a hefty price tag. The digital media company was purchased by Ziff Davis, a publisher of gaming, healthcare, and tech content. The news was first reported by the Wall Street Journal. According to the paper, Ziff Davis only paid about $50 million for the company. […]

Univision looks for minority stakeholder in Fusion Media Group

Univision looks for minority stakeholder in Fusion Media Group

According to a new report from Recode, Univision is looking to bring in a minority investor to support Fusion Media Group. Along with the Fusion TV network and a production studio, FMG consists of a number of digital media properties, including The Onion and most of the sites formerly owned by Gawker Media. (Univision bought […]

NBC Olympics’ streaming blizzard

NBC Olympics' streaming blizzard (Facebook)

NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its […]

CynCity

Cynsiders

Instagram