NBC gives Super Bowl free streaming treatment

NBCUniversal is gearing up for Super Stream Sunday on Feb. 1, offering viewers 11 straight hours of NBC content on Super Bowl Sunday with programming that includes the game, halftime show, pre- and post-game shows as well as the midseason debut of The Blacklist. Streaming begins at noon with pre-game coverage. Consumers accessing NBC Sports Live Extra and NBC.com during Super Stream Sunday will get the event for free and will not be prompted to log-in to desktops with their cable/satellite/telco credentials.

“Super Stream Sunday builds off of NBCUniversal’s commitment to create broader TV Everywhere opportunities for our consumers,” said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access.”

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