NBA TV nabs a win with the NBA Summer League

Samsung NBA Summer League 2014 proved to be hit for NBA Digital, which saw its coverage from Las Vegas hit double-digit audience growth across all platforms. NBA TV drew its most-viewed live NBA Summer League coverage ever, averaging 102,000 household impressions and 115,000 total viewers, for markups of 40% and 28% respectively over last year. Throughout Samsung NBA Summer League 2014 from Las Vegas, NBA TV’s primetime viewership also grew 29% over the same period a year ago. On the digital front, NBA Digital generated record visits and video views during Samsung NBA Summer League 2014, with NBA.com and NBA Mobile collectively seeing an 80% increase in visits and more than 70% growth among video views compared with last year.

Related Stories

More Jobs right HERE!

More  Jobs right HERE!

Job of the Week RESEARCH MGREndeavorBeverly Hills Analyze TV (brdcst/cbl) content, digital & social media & talent initiatives across a variety of dist platforms to create compelling stories driven by data and insights. 5+ yrs work exp @ media co. Solid understanding of the ad-supported TV industry. Full info/apply HERE CynopsisJOBS […]

We can help you find a NEW JOB!

We can help you find a NEW JOB!

Job of the Week RESEARCH MGREndeavorBeverly Hills Analyze TV (brdcst/cbl) content, digital & social media & talent initiatives across a variety of dist platforms to create compelling stories driven by data and insights. 5+ yrs work exp @ media co. Solid understanding of the ad-supported TV industry. Full info/apply HERE CynopsisJOBS […]

Katie Holmes will star in and exec produce Fox pilot

Katie Holmes set to star in, exec produce Fox pilot (Nathan Congleton/NBC)

Katie Holmes will star in and exec produce an untitled Fox drama pilot from Ilene Chaiken (Empire) and Melissa Scrivner Love (Person of Interest). The Dawson’s Creek alum will play an FBI special agent who must rebuild her life after a career-crushing affair with a general. Project comes from 20th Century Fox Television and 3Arts.

Fox News plans OTT move

Fox News is going OTT

Fox News is going over the top with opinion platform Fox Nation. The digital offering is geared “entirely toward Fox News superfans, who represent the most loyal audience in cable,” said John Finley, SVP of development and production for FNC. Content will include live daily dives into issues of the day, as well as long-form […]

FOX Sports’ World Cup broadcast blitz

FOX prepares World Cup broadcast blitz (Facebook)

FOX Sports detailed broadcast plans for the 2018 FIFA World Cup Russia, slating all 64 matches live, including a record 38 matches on broadcast television with 26 on FS1. From June 14-July 15, all matches will also be available to be live-streamed via FOX Sports GO and FOX Soccer Match Pass. Group stage action kicks […]

CynCity

Cynsiders

Instagram