NBA TV nabs a win with the NBA Summer League

Samsung NBA Summer League 2014 proved to be hit for NBA Digital, which saw its coverage from Las Vegas hit double-digit audience growth across all platforms. NBA TV drew its most-viewed live NBA Summer League coverage ever, averaging 102,000 household impressions and 115,000 total viewers, for markups of 40% and 28% respectively over last year. Throughout Samsung NBA Summer League 2014 from Las Vegas, NBA TV’s primetime viewership also grew 29% over the same period a year ago. On the digital front, NBA Digital generated record visits and video views during Samsung NBA Summer League 2014, with NBA.com and NBA Mobile collectively seeing an 80% increase in visits and more than 70% growth among video views compared with last year.

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