NBA stays plugged in to Cisco

The NBA is ordering up another tech cocktail, signing a multiyear extension with Cisco that will see the brand continue its role as the Official Technology Partner of the NBA, Women’s National Basketball Association, NBA Development League and USA Basketball. Currently, Cisco’s infrastructure allows the league to bring data and video from the court to fans around the world in real time. However, the deal will also see a committee of executives from both companies who will focus on employing principles of the Internet of Everything to enhance courtside connectivity within NBA venues. Cisco will expand its partnership to Brazil, beginning with NBA Global Games Rio 2014.

“Today’s partnership extension reflects our mutual and ongoing commitment to bringing innovation to the NBA and the game of basketball through the Internet of Everything,” said Blair Christie, Cisco SVP and Chief Marketing Officer. “Together we are enabling new fan experiences and, with our new research and development initiative, will see the amazing things that can happen when we connect the unconnected. We also look forward to extending our relationship into Brazil and impacting that country in new ways by bringing their sport and fan experiences to a new level.”

Related Stories

We make it easier!

We make it easier!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

We can help you find a NEW JOB!

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

CBS and PBS sever ties with Charlie Rose

CBS and PBS sever ties with Charlie Rose

Shortly after CBS This Morning’s Gayle King and Norah O’Donnell addressed the absence of suspended co-anchor Charlie Rose on Tuesday’s show – “This is a moment that demands a frank and honest assessment of where we stand and, more generally, the safety of women,” said O’Donnell – CBS fired Rose. In a letter, CBS News […]

OWN sets Perry premiere dates

OWN sets Perry premiere dates

New Tyler Perry comedy The Paynes has its series premiere Tuesday, January 16 with back-to-back episodes starting at 10p on OWN. The House of Payne spin-off stars Cassi Davis and LaVan Davis, as well as Jackee Harry (227). Perry’s The Haves and the Have Nots returns for season 5 on Tuesday, January 9 at 9p, […]

Amazon Echo Show regains YouTube access

Amazon Echo Show regains YouTube access

Amazon and Google seem to have worked out some of their issues. The Echo Show, the version of Amazon’s smart speaker that comes equipped with an integrated display, has regained access to YouTube videos. Google started preventing the device from accessing YouTube back in September; the company said that Amazon’s implementation of YouTube on the […]

CynCity

Cynsiders

Instagram