NBA All-Star powers Turner

Amid stiff competition (aka SNL), Turner Sports’ coverage of this year’s NBA All-Star Game handed the company with a 4.3 household rating and an average of 7.2 million viewers, including an 7.2 local rating in NY, its highest ever in Turner’s history televising the event, according t Nielsen. Saturday’s presentation of State Farm All-Star Saturday Night on TNT generated an average of 6.1 million total viewers and a 3.4 score. NBA All-Star content also pushed growth across live video streams, including Turner’s TVE platforms, with nearly a 90% increase for State Farm All-Star Saturday Night and more than 50% improvement for the NBA All-Star Game.

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