NBA serves up PepsiCo

A fresh beverage for the NBA, which announced a multi-year deal with PepsiCo that makes the company an official marketing partner of the league as well as the Women’s National Basketball Association, NBA Development League, and USA Basketball starting next season. The deal will see PepsiCo leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands as part of the deal to engage NBA fans through sports marketing and high-profile activation. The deal also builds upon the league’s relationship with Gatorade. Mountain Dew will serve as the lead brand of this partnership in North America while Aquafina, will support programs around the NBA’s youth, health, and wellness initiatives.

“Uniting the passionate fans of the NBA with the power of PepsiCo’s food and beverage brands is a slam dunk for the league and for our company,” said PepsiCo Chairman and CEO Indra Nooyi. “The NBA has established itself as one of the most exciting and innovative sports leagues in the world. We look forward to working together to redefine the meaning of sports marketing partnership by taking the fan experience to new heights.”

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