NBA opens hot

Despite stiff competition from the World Series, the NBA season opened with its own uptick. Turner reports that TNT’s NBA Opening Night doubleheader saw a gross audience of six million total viewers, according to Nielsen Fast Nationals, swelling 28% over last year. The Cavaliers/Bulls telecast averaged 3.5 million total viewers and a 2.1 rating, for upticks of 52% and 40% over the comparable game last year, while the late game saw an average of 2.5 million total viewers and a 1.5 rating with viewership up 4% over the network’s comparable game last year. The pair of games also handed Turner’s TV Everywhere platforms with spikes, including a 202% increase in unique visits and gains of 145% in minutes consumed and 110% in video starts.

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