The NBA has a new teammate in Univision Deportes, striking a new multiyear deal designed to offer fans Spanish-language NBA content across Univision Deportes’ multimedia platforms, as well as offer activation around NBA signature events. The company will launch new NBA programming via UniMas and Univision Deportes Network, with UDN offering NBA Action, the weekly basketball show that will be customized in Spanish, beginning on Thursday. Additionally, UniMas presents Zona NBA, a new season-long, one-hour weekly show produced by Univision Deportes beginning with the upcoming NBA Playoffs and running through the end of the NBA Finals. On the marketing front, the deal will see Univision Deportes and the NBA unveiling new, enhanced co-branded ene-be-a web and mobile sites to further expand the league’s first fully integrated Hispanic marketing campaign with new domestic Spanish-language destinations starting in September.
Figure skater/headline maker Adam Rippon declined the opportunity to become an NBC correspondent for the rest of the 2018 Winter Games when he realized it would mean leaving the Olympic team and Village. “My teammates were there for me during my events, and now I NEED to be there for them,” tweeted the U.S. team […]
Alfre Woodard (Luke Cage) will guest as Cookie’s formidable mother on an upcoming episode of Fox drama Empire….Madeline Stowe (Revenge) joins Fox musical drama pilot Mixtape….Bonnie Soper (Filthy Rich) will play Princess Diana and Maggie Sullivan (Fargo) takes on Queen Elizabeth in Lifetime movie Harry & Meghan: A Royal Romance.
The 2018 NBA All-Star Game handed Turner Sports with boosts across all platforms – television (TNT and TBS), digital and social, including a 4.3 household rating and 5.1 million household impressions – both up 2% over 2017 and marking the best for the event since 2013, based on Nielsen Fast Nationals. In addition, the telecast […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
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