NBA opens the doors to Univision

The NBA has a new teammate in Univision Deportes, striking a new multiyear deal designed to offer fans Spanish-language NBA content across Univision Deportes’ multimedia platforms, as well as offer activation around NBA signature events. The company will launch new NBA programming via UniMas and Univision Deportes Network, with UDN offering NBA Action, the weekly basketball show that will be customized in Spanish, beginning on Thursday. Additionally, UniMas presents Zona NBA, a new season-long, one-hour weekly show produced by Univision Deportes beginning with the upcoming NBA Playoffs and running through the end of the NBA Finals. On the marketing front, the deal will see Univision Deportes and the NBA unveiling new, enhanced co-branded ene-be-a web and mobile sites to further expand the league’s first fully integrated Hispanic marketing campaign with new domestic Spanish-language destinations starting in September.

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