The NBA detailed activation plans for the NBA Draft this week, with promotion that includes (but is not limited to):
American Express hosting an exclusive NBA Draft experience for approximately 140 Card Members and select executives, which will include a group photo on the NBA Draft stage, a private reception, and a Q&A/autograph/photo session with a star NBA player.
Anheuser Busch having an integration at Draft titled “Do you Know Your Bud Challenge”.
Cisco presenting live interviews with at least five top 2018 NBA Draftees via Cisco video conference from Barclays Center and sponsoring “Sounds of the Night” social posts, following Mohamed Bamba and Marvin Bagley III.
JBL hosting – a “first of its kind” Instagram podcast hosted by Hot 97 personality Laura Stylez, featuring interviews with Draftees.
Kia activating on the concourse with a NBA-branded Kia Stinger – fans can take a photo with the Kia Rookie of the Year trophy and can also receive NBA-branded premiums.
Mountain Dew’s Kickstart Green Carpet.
State Farm, in addition to serving as Draft title partner, presenting the “Draft Day Red Room”.
Verizon providing on-site Draft experiences to customers who claimed these Draft rewards in the Verizon App leading up to the event.