The NBA is once again going all-in for the Chinese New Year, Feb. 3-21 slating a slate of promotion around the festivities. Included in the marketing is a new NBA Chinese New Year television spot, entitled “Dining Table,” featuring Stephen Curry, James Harden and Jeremy Lin sharing a Chinese New Year reunion meal with a Chinese family. Activation will include the Warriors, Rockets and Wizards wearing special Chinese New Year uniforms paying tribute to Chinese culture; 51 live games broadcast and streamed by 10 broadcasters in Greater China, showcasing all 30 NBA teams for the first time; and the Chinese New Year Celebration Season of Giving initiative for underprivileged communities in China.
ABC renewed Grey’s Anatomy for season 15, not exactly a surprise since it’s the net’s number one drama among A18-49, is up 3% in total viewers versus last year and Ellen Pompeo had already signed a new two-year deal with the show. The medical drama will now be ABC’s longest-running primetime scripted series – The […]
The season three finale of Ash vs. Evil Dead on April 29 will also be the end of the road for the series on Starz. This season the show dipped to an average .08 rating among A18-49 and 177,000 total viewers. “Ash Vs Evil Dead has been the ride of a lifetime,” tweeted series star […]
SB Nation’s Outsports is gearing up for its third annual gathering with the announcement of the first wave of confirmed speakers for the Outsports Pride Summit, set to take place during New York City Pride from June 21- 24. San Francisco 49ers coach Katie Sowers and former NFL player Ryan O’Callaghan will speak at the […]
Hyundai is taking on the NFL Draft with a second season of Rolling with the Rookies, presented by Hyundai. The four-episode series bring athletes back home to visit the people, places and moments that defined their journeys. This year saw the auto brand team up with four prospects projected to be taken in the first […]
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