NATPE: YouTube will bring back Originals Channels by end of year

YouTube will reincarnate its Originals Channels by the end of year, Head of YT Originals Alex Carloss announced at NATPE yesterday. The programming on the channel will be tied into its Google Preferred ad program, with YT selecting native top talent to foster premium content. However, Carloss said the content will not take on the same scripted form currently coming out of Amazon or Netflix. YT originally launched the initiative in 2011 with $100 million to fund prominent creators.

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NBC Olympics’ streaming blizzard

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