Nationwide is Super Bowl bound

Nationwide has booked a return trip to the Super Bowl. The company announced that it will sponsor the broadcast of the game for the first time since 2007. Nationwide, the official insurance sponsor of the NFL, will be sharing more information about its Super Bowl advertising on Facebook and Twitter leading up to the game on February 1.
“We’ve had a big year. We unified our brand under the iconic N and Eagle logo, started a new relationship with one of the biggest stars in sports, Peyton Manning, and deepened our relationship with the NFL,” said Matt Jauchius, Nationwide’s chief marketing officer. “We felt the time was right to return to America’s biggest advertising stage.”

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