NASCAR laid out plans for its fourth annual NASCAR Race to Green program, a week-long initiative dedicated to environmental stability. For the first time, the program will feature a week-long spotlight series on NASCAR.com/green that spotlights “the sustainability efforts of partners that work closely with NASCAR year-round to help protect the environment.” During the week, the color green will be displayed on the A-post of race cars across the NASCAR national series and NASCAR Whelen All-American Series with green flags displayed at all tracks hosting NASCAR events this weekend, including Richmond International Raceway, Stafford Motor Speedway and the Circuit Ricardo Tormo in Valencia. Since 2008, NASCAR has planted enough trees to completely offset carbon emissions for all racing for the past six years, plus the next 40 years.
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.
Endeavor Content snatched the rights to Michael Wolff tell-all Fire and Fury: Inside the Trump White House, with the aim of turning it into a TV series. Wolff will exec produce and Two Cities Television head Michael Jackson will produce.
With week two of Overwatch League underway, the newborn org reports that its first week drew more than ten million viewers. With Twitch on-board as partner, opening day drew an average audience per minute of 408,000, and 280,000 for the week as over 10 million viewers tuned in over the four-day period via Twitch, MLG, […]
Las Vegas-based team Rogue has a new owner, as ReKTGlobal announced that it was acquiring the esports organization. The esports infrastructure company now takes on a team that previously saw investment from DJ and EDM entrepreneur Steve Aoki, and will “provide the necessary resources and infrastructure for Rogue to take its expansion to a new […]
Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]