NASCAR’s checkered flag sees a boon

NBC Sports’ call to extend the broadcast for Sunday’s NASCAR Sprint Cup Championship on the network paid off as Kyle Busch’s victory and Jeff Gordon’s final race handed the company with the most-watched NASCAR Championship in a decade, according to Nielsen fast nationals. Running on both NBC and NBCSN, the race averaged 7.64 million viewers and posted a combined 4.42 national HH rating, for upticks of 46% and 41% respectively, over last year’s presentation on ESPN. Viewership marked the most-watched NASCAR season finale since NBC presented the championship event in 2005. Top markets: Greenville with a 14.4/22, Greensboro, Indianapolis, Knoxville and Charlotte. On the digital front, the race scored 84K uniques and 4.0M live minutes across NBC Sports Live Extra.

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