NASCAR’s checkered flag sees a boon

NBC Sports’ call to extend the broadcast for Sunday’s NASCAR Sprint Cup Championship on the network paid off as Kyle Busch’s victory and Jeff Gordon’s final race handed the company with the most-watched NASCAR Championship in a decade, according to Nielsen fast nationals. Running on both NBC and NBCSN, the race averaged 7.64 million viewers and posted a combined 4.42 national HH rating, for upticks of 46% and 41% respectively, over last year’s presentation on ESPN. Viewership marked the most-watched NASCAR season finale since NBC presented the championship event in 2005. Top markets: Greenville with a 14.4/22, Greensboro, Indianapolis, Knoxville and Charlotte. On the digital front, the race scored 84K uniques and 4.0M live minutes across NBC Sports Live Extra.

Related Stories

We make it easier!

We make it easier!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

We can help you find a NEW JOB!

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

CBS and PBS sever ties with Charlie Rose

CBS and PBS sever ties with Charlie Rose

Shortly after CBS This Morning’s Gayle King and Norah O’Donnell addressed the absence of suspended co-anchor Charlie Rose on Tuesday’s show – “This is a moment that demands a frank and honest assessment of where we stand and, more generally, the safety of women,” said O’Donnell – CBS fired Rose. In a letter, CBS News […]

OWN sets Perry premiere dates

OWN sets Perry premiere dates

New Tyler Perry comedy The Paynes has its series premiere Tuesday, January 16 with back-to-back episodes starting at 10p on OWN. The House of Payne spin-off stars Cassi Davis and LaVan Davis, as well as Jackee Harry (227). Perry’s The Haves and the Have Nots returns for season 5 on Tuesday, January 9 at 9p, […]

Amazon Echo Show regains YouTube access

Amazon Echo Show regains YouTube access

Amazon and Google seem to have worked out some of their issues. The Echo Show, the version of Amazon’s smart speaker that comes equipped with an integrated display, has regained access to YouTube videos. Google started preventing the device from accessing YouTube back in September; the company said that Amazon’s implementation of YouTube on the […]

CynCity

Cynsiders

Instagram