Nickelodeon is once again running with NASCAR, announcing its deal as entitlement sponsor of the NASCAR Sprint Cup Series race on Sept. 18, which will be called the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway. Danica Patrick will drive a special car for the race, which will be broadcast on NBCSN at 2:30p, featuring a special paint scheme for the race, as will other drivers that day. “We are excited to partner with Chicagoland Speedway to continue sponsoring and participating in marquee racing events that resonate with motorsports fans across the country,” said Anthony DiCosmo, Senior Vice President, Sports Marketing and Development, Nickelodeon. “Just as we did with last season’s SpongeBob SquarePants 400 at Kansas Speedway, the Teenage Mutant Ninja Turtles 400 will continue to expand our relationship with NASCAR, while working with another best-in-class ISC track to give fans a unique and engaging race experience that the whole family can enjoy.”
TNT ordered a late night-themed pilot for Naked with Niecy Nash. It’s an expansion of the net’s relationship with Nash, who stars in Claws, renewed for season three, and a co-production between Turner’s Studio T and Telepictures, and Nash’s production company, Chocolate Chick.
The Good Doctor star Freddie Highmore signed an overall production deal with Doctor studio Sony Pictures Television to develop scripted series via his Alfresco Pictures. Claire Londy jumped aboard Alfresco as head of development.
Camila Cabello picked up trophies for Artist of the Year and Video of the Year at MTV’s Video Music Awards, Cardi B was named Best New Artist and Donald Glover’s (Atlanta) music video for “This Is America” won Best Video With a Message, Best Direction and Best Choreography. Also of note at the VMAs: Ariana […]
NBC Sports named Mike Tirico as the new studio host for Football Night in America, where he will work alongside analysts Tony Dungy and Rodney Harrison, and NFL Insider Mike Florio, from Studio 1 at NBC Sports’ International Broadcast Center in Stamford. The role had been held by Dan Patrick from 2008-2017. Tirico previously co-hosted […]
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]