NASCAR revs up for SpongeBob

Are you ready for the SpongeBob SquarePants 400? Nickelodeon signed on as the entitlement sponsor of the May 9 NASCAR Sprint Cup Series race, which will now feature the famed kids’ moniker. The SpongeBob SquarePants 400 will be broadcasted on 7:30p on FOX Sports 1 and feature a weekend of Bikini Bottom-themed activities including the Nickelodoen Fun Zone. “The SpongeBob SquarePants 400 gives Nickelodeon the opportunity to expand its relationship with NASCAR, while working with a best-in-class track to give fans a unique, engaging and high-quality race experience that the whole family can enjoy,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon Group. “Nickelodeon has embarked on some great initiatives with NASCAR over the last 10 years, sponsoring and participating in marquee racing events that have resonated with motorsports fans across the country.”

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