Are you ready for the SpongeBob SquarePants 400? Nickelodeon signed on as the entitlement sponsor of the May 9 NASCAR Sprint Cup Series race, which will now feature the famed kids’ moniker. The SpongeBob SquarePants 400 will be broadcasted on 7:30p on FOX Sports 1 and feature a weekend of Bikini Bottom-themed activities including the Nickelodoen Fun Zone. “The SpongeBob SquarePants 400 gives Nickelodeon the opportunity to expand its relationship with NASCAR, while working with a best-in-class track to give fans a unique, engaging and high-quality race experience that the whole family can enjoy,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon Group. “Nickelodeon has embarked on some great initiatives with NASCAR over the last 10 years, sponsoring and participating in marquee racing events that have resonated with motorsports fans across the country.”
E! has opted not to renew The Royals. However, according to Deadline, the network’s only remaining scripted series is being shopped by its leading producing studio, Lionsgate TV, and talks are underway with Pop for a possible fifth season pickup.
HGTV picked up a second season of Boise Boys. The series delivered solid ratings in its freshman run, helping the network consistently rank as the #1 cable network among upscale women 25-54 in its Thursday 11p timeslot.
Big changes ahead for the Davis Cup. The ITF AGM today voted in favor of reforms to the Davis Cup by BNP Paribas designed to “secure the long-term status of the competition.” Starting next year, the competition will see 18 nations and the world’s best players compete in a week long season finale to crown […]
The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up […]
USA Network is not picking up Shooter for a fourth season. Currently in season three, the drama is averaging 471,000 viewers A18-49 and 1.5 million total viewers in Live+3 Nielsens. The show, based on the novel Point of Impact, has had its challenges, including a delayed debut prompted by real-life shootings, and a shortened second […]