Big changes are afoot for NASCAR America, which returns for its sixth season on Monday at 5p, sporting an all-new look, theme, studio and weekly schedule. Airing weeknights at 5p. The series will now originate directly from NBC Sports Group’s updated studio in Charlotte and – as part of the show’s rebranding – each weeknight will showcase a different theme focused on the sport of NASCAR, its drivers, teams, fans and the motorsports industry at large. In addition, select episodes will include opportunities for fans to call in live and speak with NASCAR America hosts, analysts, drivers and other guests. NASCAR America’s Fan Fridays will return to NBCSN in July, live from the site of select NASCAR on NBC races, and will be broadcast from NBC Sports’ Peacock Pit box set located on pit road.
TV audiences are getting real. Beta Research released its 2019 Brand Identity Study, and in the Favorite Channel segment found the top ranked cable networks described as being a favorite channel among viewers age 18+ were: ID (52%), HGTV (51%), Animal Planet (48%), Food Network (46%), National Geographic (46%), Discovery Channel (45%), MotorTrend (45%), History […]
Joseph Boyle has been promoted to from VP to SVP of Production and Development at Discovery Channel. “Joe has a passion for telling stories and an incredible creative vision,” said Nancy Daniels, Chief Brand Officer at Discovery & Factual. “He has not only cultivated new programs for the network but has re-invigorated many of our longest-running […]
NBCUniversal and LA 2028 established a partnership that will include media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. The deal, which marks the first of its kind in US Olympic and Paralympic history, gives brands the opportunity to connect with audiences across Olympic and Paralympic touchpoints throughout […]
The NFL revealed its schedule for the 2019 season, for its affiliated networks. Hitting season 60 on CBS, the channel’s regular season coverage will kick off on Sept. 8 with games that include Chiefs/Patriots in Week 14 and Patriots/Eagles on Week 11. This year’s annual Thanksgiving Day broadcast for the NFL on CBS will see […]
Gen.G is once again making headlines, announcing a $46 million round of funding that includes a lineup of investors in sports, entertainment and technology such as actor Will Smith. In addition to Smith, other new partners include Japanese soccer star Keisuke Honda’s Dreamers Fund, Los Angeles Clippers minority owner Dennis Wong, former Chairman of US […]