MLS reaches for the Sky

Major League Soccer formalized reports (see yesterday’s issue) about the league’s newest foray across the Atlantic, announcing a partnership with British sports broadcaster Sky Sports. In addition to the two regular season games shown on a weekly basis, the four-year deal will also showcase the AT&T MLS All-Star Game, every MLS Cup Playoff game, and the MLS Cup final. In addition to weekly MLS highlights. The deal launches with the kickoff of MLS’s 20th season this year.

“As MLS continues to grow into a global brand, we are excited to partner with Sky Sports, a leader in the UK TV market, to bring the sport to millions of soccer fans,” said Gary Stevenson, president and managing director, MLS Business Ventures, in a statement. “2015 is a milestone year for MLS including new stars, new clubs and a new brand. Sky Sports will help continue to grow the League and clubs worldwide.”

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