Major League Soccer and KickTV are the latest to sign on for a content partnership, collaboration and distribution agreement with The Whistle Sports Network. The deal will surround The Whistle’s recently launched Xbox application. KickTV on YouTube offers all things soccer with more than 1.1M regular subscribers, 13 channels and over 110M views. Meanwhile, The Whistle Sports Network launched its YouTube presence in January 2014 and has since scaled to more than 6.8M subscribers, 140 channel partners and more than one billion views, making it the most subscribed sports property in the world on that platform.
“This partnership with The Whistle will allow MLS and KICKTV to reach an audience of 80 million engaged XBOX users who align very well with our target of young tech-savvy soccer fans,” said Chris Schlosser, VP, MLS Digital. “Their Xbox app looks amazing and we are excited to be involved with the launch. The Whistle understands our audience, knows how to keep fans engaged and will be a great partner for content collaboration and distribution.”