MLB Postseason just getting warmed up

The 2015 MLB Postseason is showing 18% in viewership as of Sunday morning, averaging 4.146 million viewers over last year to become the most-watched postseason for the league since 2010, according to Nielsen Fast Nationals. On TBS, telecasts are averaging 5.4 million total viewers through Saturday to ranks as the network’s most-viewed coverage on record through the second day of the Division Series. The network’s postseason coverage is up 39% in total viewers over last year to win the night in prime time across all of cable television each of the three nights, based on metered market rankings. Overall, the slate is also notching double-digit growth across all key demos on the channel including an increase of 25% in Adults 18-34, 40% in Adults 18-49, 19% in Men 18-34 and 37% in Men 18-49. This year’s corresponding 3.3 U.S. rating through five telecasts is up 32% over a 2.5 U.S. HH rating to date last year. Turner’s TV Everywhere platforms are also delivering spikes for the postseason to-date including live streaming coverage up 46% in unique visits.

Elsewhere, MLB Network scored its second-best rated game telecast ever with a 1.9 coverage rating for the Rangers’ ALDS Game Two win over the Blue Jays. The game also led MLB Network to its best-ever overnight viewership for total day, up 25% from its prior record set last year. MLB also reports that FS1 saw the Astros/Royals ALDS Game 2 grab 1.841 million viewers while the Rangers/Blue Jays ALDS Game 1 average 1.750 million to rank as the most-watched daytime programs on FS1 in almost a year.

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