MLB Postseason continues to simmer

FOX Sports 1’s coverage of the National League Division Series is paying dividends for the channel with Game 1 of the Cardinals/Dodgers matchup delivering an audience of 3.595 million viewers to the network, breaking the channel’s previous mark of 3.526 million set in February, according to fast national figures from Nielsen. Meanwhile, the channel’s earlier content between the Giants and Nationals scored 2.044 million viewers, to rank as the network’s most-watched non-prime time event. On the digital front, the two games drew the best day ever for authenticated viewership for FOX Sports GO, and both NLDS matchups attracted more than twice the streams than FOX Sports GO’s previous high-water mark for an MLB event set during the 2014 MLB All-Star Game. Meanwhile, Saturday’s Game 2 extra innings beauty between the Giants/Nationals led FOX Sports 1 to a 2.8 score in the metered markets to lead all cable networks. Nielsen’s fast national figures show that the game averaged 3,160,000 viewers, fifth most-watched telecast in FOX Sports 1 history.

Meanwhile, Turner Sports is seeing its own momentum for the 2014 MLB Postseason, with TBS averaging 3,875,000 total viewers, for a markup of 15% over the network’s AL telecasts to date last postseason. Games notched a 2.5 HH average rating, based on Nielsen Fast Nationals, for 14% growth through 5 games in 2013. Thursday’s ALDS doubleheader featuring Detroit/Baltimore and Kansas City/LA Angels averaged 4.1 million total viewers, up 32% over comparable LDS coverage airing on the network in the same telecast windows last year, with a corresponding 2.6 average HH rating and up 30%.

Continuing the theme, MLB Network announced that its exclusive coverage of the Dodgers win over the Cardinals on Saturday set records as the most-watched and highest-rated program in the network’s history. The telecast reeled in 1.8 million viewers with a 1.7 coverage rating, to set markups of 38% and 31% respectively over the previous highs for its telecast of the 2012 ALDS Game Two. MLB Network carries Game Three of the NLDS between the Nationals/Giants today at 3p.

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