Snapple and Major League Baseball are forming a new partnership, with Snapple signing on to become the “Official Tea and Juice Drink of MLB” beginning with the upcoming 2018 season. The two-year deal supplies Snapple with marketing and activation rights across MLB special events including All-Star Week, the Postseason and World Series, as well as other key moments during the season. As part of the sponsorship, Snapple and MLB will be releasing a new, baseball themed product that will be offered for a limited time. Dozens of “Snapple Facts” about baseball will also be placed underneath bottle caps in addition to Fanatics creating a special merchandise offer to be found on select Snapple products.
“Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations,” said Regan Ebert, SVP of Marketing, Snapple. “Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all.”