YouTube beauty guru Michelle Phan launched a new lifestyle network with Endemol Shine Group (part of its Endemol Beyond Premium Content Network). Called ICON, the net will host original series and more from up-and-coming digital influencers and lifestyle experts for programming in beauty, fashion, wellness, DIY, food, and travel stories. In addition to Phan, others premiering new series on ICON make up 2.4 billion YT views, and include talent such as Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope2111), Charis Lincoln (CharismaStarTV), Anisa Noor and beauty vlogger Rae from The Raeviewer. The first eight original series to debut are: Pretty Little Pranksters, Trash to Fab, Fascinating Women, a Q&A series with ICON influencers called The FAQs, beauty problem solver series She’s Gotta Have It, diet and beauty show Skinside Out, Everyday LUXE (out in June) and Decade Beauty (launching in September). Eventually, content will live on native Facebook video, but for now it will land first on YouTube. “Wherever our viewers are is where we will be,” said Phan, “but we do love Mother Google. I wouldn’t be here without YouTube.” Endemol Beyond will unveil additional ICON U.S. and UK original content at its NewFront on Thursday, May 7.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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