YouTube beauty guru Michelle Phan launched a new lifestyle network with Endemol Shine Group (part of its Endemol Beyond Premium Content Network). Called ICON, the net will host original series and more from up-and-coming digital influencers and lifestyle experts for programming in beauty, fashion, wellness, DIY, food, and travel stories. In addition to Phan, others premiering new series on ICON make up 2.4 billion YT views, and include talent such as Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope2111), Charis Lincoln (CharismaStarTV), Anisa Noor and beauty vlogger Rae from The Raeviewer. The first eight original series to debut are: Pretty Little Pranksters, Trash to Fab, Fascinating Women, a Q&A series with ICON influencers called The FAQs, beauty problem solver series She’s Gotta Have It, diet and beauty show Skinside Out, Everyday LUXE (out in June) and Decade Beauty (launching in September). Eventually, content will live on native Facebook video, but for now it will land first on YouTube. “Wherever our viewers are is where we will be,” said Phan, “but we do love Mother Google. I wouldn’t be here without YouTube.” Endemol Beyond will unveil additional ICON U.S. and UK original content at its NewFront on Thursday, May 7.
Job of the Week RESEARCH DIRECTORNBCPHL Lead all research efforts for stations w/primary goal of helping drive rev through creative use of all of our qualitative/quantitative rsrch tools. Create daily, persuasive ratings & ad non-linear aud stories for sales team to use w/clients. Full info/apply HERE CynopsisJOBS Good morning. It’s Sunday […]
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]