Buffalo Wild Wings is making a big move into sports wagering, announcing a multiyear deal with MGM Resorts International and its sports betting venture Roar Digital where odds and point spreads will appear on screens at select Buffalo Wild Wings. The companies will launch Picks and Props, a free-to-play, mobile-only football game that mimics sports betting with point spreads and prop bets and rewards winners with prizes, including trips to Las Vegas and Atlantic City. The MGM-Buffalo Wild Wings’ partnership is focused on opportunities in states that enter the expanding sports betting market, according to ESPN. The duo will also test a program this year in New Jersey that gives restaurant customers perks on the new BetMGM app.
“As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM,” Buffalo Wild Wings president Lyle Tick said in an announcement.