Speaking of the Mayweather/Pacquiao fight, the bout is shattering more records. Todd duBoef, President of Top Rank, told ESPN.com that deals with five title sponsors have generated $13.2 million for the mega-event to set a new record, reeling in a a $5.6 million sponsorship from Tecate, the official beer of the fight. Others include Paramount Pictures/Skydance Productions to promote two movies: “Terminator Genisys” and “Mission Impossible: Rogue Nation. The Weinstein Company is also on board to plug the film Southpaw. Trailers for the new films will be seen between fights on the pay-per-view telecast. Also sponsoring the fight are the Mexican Tourism Board and Smart Communications.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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