Mattel promises new kid’s slate for YouTube

With the YouTube Kids app out this week, Mattel will develop a new slate of programming for the platform from its preschool content division, HIT Entertainment. HIT will release 52 three-minute original Thomas & Friends digital videos to premiere every week for the next year on its YT channel and on YouTube Kids. HIT Entertainment is known for Mike the Knight, Fireman Sam, Bob the Builder, Barney and more.

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