LG reenrolls in the NCAA

LG Electronics USA extended the brand’s official Corporate Partnership with the NCAA in a multi-year deal that runs through August 2018. The new deal, negotiated with CBS Sports and Turner Sports, will see the electronics company continue as an official NCAA Corporate Partner with exclusive category marketing and promotional rights for consumer electronics, mobile phones and home appliances related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA football championships. Working with the broadcast partners, LG will leverage its partnership to promote its major U.S. business units and has launched www.LGGameDayHub.com to serve as a central location for a variety of NCAA-related content, such as a sweepstakes.

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