LG Electronics USA extended the brand’s official Corporate Partnership with the NCAA in a multi-year deal that runs through August 2018. The new deal, negotiated with CBS Sports and Turner Sports, will see the electronics company continue as an official NCAA Corporate Partner with exclusive category marketing and promotional rights for consumer electronics, mobile phones and home appliances related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA football championships. Working with the broadcast partners, LG will leverage its partnership to promote its major U.S. business units and has launched www.LGGameDayHub.com to serve as a central location for a variety of NCAA-related content, such as a sweepstakes.
Figure skater/headline maker Adam Rippon declined the opportunity to become an NBC correspondent for the rest of the 2018 Winter Games when he realized it would mean leaving the Olympic team and Village. “My teammates were there for me during my events, and now I NEED to be there for them,” tweeted the U.S. team […]
Alfre Woodard (Luke Cage) will guest as Cookie’s formidable mother on an upcoming episode of Fox drama Empire….Madeline Stowe (Revenge) joins Fox musical drama pilot Mixtape….Bonnie Soper (Filthy Rich) will play Princess Diana and Maggie Sullivan (Fargo) takes on Queen Elizabeth in Lifetime movie Harry & Meghan: A Royal Romance.
The 2018 NBA All-Star Game handed Turner Sports with boosts across all platforms – television (TNT and TBS), digital and social, including a 4.3 household rating and 5.1 million household impressions – both up 2% over 2017 and marking the best for the event since 2013, based on Nielsen Fast Nationals. In addition, the telecast […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
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